KIA SEDONA NAMED A TOP 10 BEST VALUE BY GAYOT.COM

• Bevy of standard equipment outshines competition

IRVINE, Calif., April 17, 2008 – The 2008 Kia Sedona was named the minivan of choice on GAYOT.com’s annual list of the “Top 10 Best Value Automobiles.”  GAYOT.com highlights its standard features, spacious cabin, functional interior and competitive price as the Sedona’s winning points.

“Sedona garnering a ‘top 10’ award further displays Kia’s dedication to providing consumers, especially families, with top quality vehicles without the premium sticker price,” said Tom Loveless, vice president, sales of Kia Motors America (KMA).

The Sedona is described as a “powerful, roomy and versatile family hauler” by GAYOT.com.  In an extended vehicle review by Gayot.com editors, its 250 horsepower, 3.8L V6 engine is considered far quicker than any minivan should be with the editors adding that despite the minivan’s low starting price, the Sedona is far from being a bare bones model.  The impressive list of standard equipment includes air conditioning with tri-zone controls, cruise control, and an eight-speaker AM/FM/CD audio system as well as safety features such as six standard airbags, anti-lock brakes (ABS), a brake assist system (BAS), a tire pressure monitoring system (TPMS), electronic stability control (ESC) and a traction control system (TCS).  Such features, coupled with Kia’s comprehensive warranty program, are what brought the Sedona to the top of the Best Value list.

GAYOT.com is a unit of Gayot Publications, a worldwide leader in professional hotel and restaurant reviews, along with comprehensive travel and online lifestyle content.  Additional partnerships with the American Automobile Association (AAA), AOL, MSN, Yahoo! and American Express allow Gayot access to millions of visitors monthly, delivering more than 28 million impressions.

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA offers a complete line of vehicles through more than 640 dealers throughout the United States.  For 2007, KMA recorded its 14th consecutive year of record U.S. sales.  Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles.  Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”